e-Commerce Content Specialist

To start with, the position of e-Commerce Content Specialist sits comfortably in the digital marketing team. An incredibly diverse team that helps each other learn, grow, and develop—just how we like it! As a Global Content Campaign Manager, you will be asked to develop the DTC content strategy within existing creative concepts and manage execution and implementation to drive Tassimo’s global online presence, ensuring its growth as a premium and successful brand in the digital e-commerce world. For this, we don’t just need you to be a knowledgeable professional but also strongly rely on your interpersonal skills as well as your drive for success. Know that you’ll have a crucial role in creating and protecting the impact we look for in our value chain.

With this said, we like you to take responsibility over the following tasks:

• Develop the digital content strategy with a high focus on DTC targets and KPIs while aligning with brand managers on the global brand strategy.
• Create and manage a content roadmap, ensuring alignment with brand objectives and achieving set campaign deadlines.
• Develop and implement an SEO roadmap, focusing on optimizations that increase quality SEO traffic and conversions.
• Oversee all agency communication and deliverables, ensuring efficiency and consistency across local markets and brand teams.
• Analyze content performance metrics by identifying and tracking key metrics that support KPI growth, implementing actions based on consumer research, and improving the consumer digital journey.
• Manage budgets for content, and SEO to ensure content is produced efficiently while staying within budget constraints.
• Align DTC content activities with the global brand strategy to drive brand consistency and digital engagement.
• Act as the key liaison between digital global brand managers and local marketing teams, ensuring seamless stakeholder management and content alignment.
• Set up and maintain a content dashboard to track performance, take action based on data-driven insights, and continuously improve content strategies.

By taking ownership of these responsibilities, you will play a pivotal role in driving Tassimo’s digital content strategy, ensuring its continued success in the e-commerce space.