OOH Content and Campaign Marketeer – Northern Europe
Marketing Utrecht Full-time Netherlands
Job Description
Within the B2B (OOH) Marketing team, we are looking for a Content and Campaign Marketeer for Northern European Cluster (Benelux and Nordics). Our B2B Marketing organization is a commercially driven team whose goal is to positively influence decision makers and shoppers in the professional market to choose Jacobs Douwe Egberts Professional: our coffee & tea products, services, and full branded solutions.
As Content and Campaign Marketeer for Northern Europe, you play a key role in shaping and executing the content & campaign marketing strategy across multiple countries in the region. We are the market leader and are committed to maintaining and strengthening that position across Northern Europe. You will contribute to our ambition to be the most inspiring and trusted partner for all our professional customers.
You are responsible for developing content and campaigns that are consistently on brand, thereby strengthening brand identity across all touchpoints. Your efforts are aimed at generating more leads, potential businesses interested in choosing our solutions, while positioning JDE OOH as the thought leader in the market through all content and communications.
With your strong copywriting skills and ability to translate customer insights into compelling content, you create relevant and engaging content that resonates with our target audience, both in text and visual formats.
You will work closely with all the Northern Europe countries (segment marketing and sales), digital marketing team and the brand teams.
WHAT WILL YOU DO?
Content & Thought Leadership
Develop engaging and relevant (digital) content, such as advertising, whitepapers and mailings to position JDE Professional as the thought leader in the Northern European B2B market.
You are able to put yourself in the customer’s perspective and use these insights to create impactful content that meets their needs.
Campaigns
Design, implement, and manage B2B marketing campaigns focused on lead generation to fuel and optimize the sales funnel for Northern European markets.
Qualifications
Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.
For the role of OOH Content and Campaign Marketeer Northern Europe, we are looking for someone with:
- Academic level of thinking and working
- At least 3–5 years of relevant experience, preferably in the B2B market and/or in a retail environment
- Strong stakeholder management skills; you are adept at connecting different interests and ensuring everyone remains engaged. With your communication abilities, you quickly navigate between various parties and build support for shared objectives.
- Strong copywriting skills and a proven ability to create compelling content across channels
- Strong content creation skills, including hands-on experience with tools such as Canva, Adobe Creative Suite (Photoshop/Illustrator), and the ability to independently adapt or create visual assets.
- Data-driven, fact-based, and strong analytical skills
- Excellent conceptual strength
- Strong project management skills with attention to detail
- Persuasiveness, entrepreneurial spirit, and a results-oriented approach
- Commercial mindset
- Independence combined with strong teamwork skills
- Innovative and creative, solution-oriented attitude
- A clear passion for coffee and tea
Additional Information
At JDE, you create impact in a dynamic and ambitious environment. We work as a team, celebrate successes, and support one another. Our employees work with diverse, like-minded colleagues in an innovative setting, all committed to doing the right thing worldwide. What you do here matters and is noticed.
The position is classified in salary scale 10 of the Coffee and Tea CLA. In addition, you will receive a comprehensive benefits package appropriate to this role, including:
- 25 vacation days and 12 additional leave days (ADV)
- A 13th month salary
- A personal training budget
- Strong pension scheme
- Discount on our delicious coffee and tea products
- Full public transport reimbursement to and from work
Interested?
For more information about this vacancy, please contact Eveline Drenth (Marketing Manager OOH) at +316 46107958. If you are interested, please address your motivation letter to Anouk van der Schaar, Talent Acquisition Specialist, and include your CV and cover letter.
An online assessment and Pre-Employment Screening are part of the recruitment process.
Acquisition based on this vacancy is not appreciated.
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.
Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.
Company Description
Who we are?
We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.
JDE Peet’s is the world’s leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focusing on brand-led growth across three big bets: Peet’s, L’OR, and Jacobs, alongside a collection of 9 local icons; such as Douwe Egberts, Kenco, Pilao, Old Town, Moccona, Super, Gevalia, Friele, Marcilla. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees.
What’s it like to work at JDE Peet’s?
We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.
Come join our team and discover what your cup of amazing can be!